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Graduate Business School
Â鶹´«Ã½Ó³»­ Graduate Business School

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  • Distinguished Chair Professor Ts Dr Ooi Keng Boon, FASc

    Areas of Interest:

    Mobile Technology
    Digital Transformation
    Emerging Technologies: Generative AI and the Metaverse
    Technology Adoption
    Technology Acceptance
    Human Computer Interaction
    Total Quality Management
    Human Resource Management
    Supply Chain Management
    Green Supply Chain Management
    Knowledge Management
    Industrial Marketing Management
    Sustainability and Innovation
    •

  • Senior Professor Dr Garry Tan Wei Han

    Areas of Interest:

    Consumer behavior
    Mobile advertising
    Mobile commerce
    Mobile learning
    Mobile marketing
    Mobile payment
    Mobile shopping
    Mobile tourism
    Social commerce
    Supply chain management
    Virtual commerce
    •

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